dotdigital is an all-in-one cross-channel marketing automation platform and customer experience data platform (CXDP) that is developed in UK, and helps businesses create personalized customer journeys by unifying and analyzing customer data.
By leveraging the integration feature between Shopify and dotdigital, easyPoints enables automated notifications related to point activity, as well as segmentation based on point-related data.
Furthermore, by utilizing dotdigital’s powerful analytics features with these segments, you can perform detailed customer status analysis by segment, monitor store-wide trends, and execute highly targeted point-based strategies.
This integration allows for more precise and effective engagement with customers through data-driven marketing.
Examples of Marketing Strategies Enabled by the easyPoints Integration
- Automated pre-expiration notifications
- Segmentation based on point balance, expiration, and tier
- Targeted point campaigns and notifications based on customer status
For detailed setup guides, please refer to the following articles.
> Syncing your easyPoints information to dotdigital
> Creating segments based on the point status
> Point related automations that can be set up with dotdigital