What is Klaviyo?
Klaviyo is a cloud-based email marketing platform designed to help businesses create targeted email campaigns that drive customer engagement and sales. Klaviyo is a very powerful platform, but understanding how each of Klaviyo’s tools functions within its ecosystem is critical to being able to effectively use it.
Why use Klaviyo?
Imagine you're driving on a big, busy road — no signs or anything — with lots of cars going in different directions. It works, but it's not very efficient, and you might not reach your destination as quickly as you want.
That's where Klaviyo comes in and helps you navigate with ease. Klaviyo's data, called "properties," are like the road itself, providing a strong foundation for your email marketing.
Once you have your road, you have your cars (aka emails). But just like on a busy road, your emails might not reach their intended audience effectively. That's where segmentation and flows come in.
Segmentation is like splitting the busy road into smaller paths while flows add specified destinations and routes to each new path like a highway — the perfect way to ensure your emails reach the right people at the right time. When you mix all these together, Klaviyo becomes a real powerhouse for getting your email marketing seen by the right customers and used to its full potential.
What do I need to use Klaviyo?
- Our Klaviyo integration is available to all plans.
- You must have an account on Klaviyo to use the integration.
- Klaviyo does offer a free plan which allows you to send a maximum of 500 emails per month.
For more information on our Klaviyo plugin, please check out our articles below:
- Setting up Klaviyo with easyPoints
- Inserting properties into Klaviyo emails
- Properties and metrics
- Using Klaviyo segments for loyalty emails
- Creating loyalty flows in Klaviyo
- A note on formatting dates in Klaviyo