The definition of "Active Customer"

When a customer has met the two requirements below, they are considered and "active customer".

1. They possess more than 1 point or they have points on hold.
2. They have received points through one of the following: orders / rewards that are not birthday reward / API point allotment.

When migrating from an alternative E-Commerce platform to Shopify or when migrating from an alternative loyalty program application to easyPoints, the customer will not be an active customer with the migration of the customer account information and the point balance.

The customer needs to have at least one or more points and has to order or receive points from a reward to become an active customer.

When the customer’s points have expired, and the number of points the customer possesses becomes 0, that customer will no longer be considered an active customer.